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Examining the relationship between brand emotion and brand extension among supporters of professional football clubs

Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1251

Persistent link: https://www.econbiz.de/10009661661

Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?

Santos, Manuel Alonso dos; Moreno, Ferran Calabuig; … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 371-388

Persistent link: https://www.econbiz.de/10012168852

Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329

Persistent link: https://www.econbiz.de/10011551003

Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: The marketing review 15 (2015) 4, pp. 503-524

Persistent link: https://www.econbiz.de/10011551572

The relationship between brand associations and fan behaviours for football teams

Eskiler, Ersin; Altunisik, Remzi; Sarikaya, Nilgun - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 32-42

Persistent link: https://www.econbiz.de/10013161957

Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team

Wear, Henry; Heere, Bob - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012293666

Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data

Feng, Yan; Yoon, Yeujun - In: The journal of asset management 27 (2020) 3, pp. 237-265

Persistent link: https://www.econbiz.de/10012298787

Hail to thee, my sports team brand : investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)

Amani, David - In: Future Business Journal 9 (2023) 1, pp. 1-16

Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can demonstrate advanced attitudinal behavior such as...

Persistent link: https://www.econbiz.de/10014505966

It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team

Wear, Henry; Naraine, Michael L.; Bakhsh, Jordan - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 128-140

Persistent link: https://www.econbiz.de/10013346956

No name, no logo, no problem? : Examining early fan connections to NHL Seattle

Davies, Melissa; Armstrong, Cole; Blaszka, Matthew - In: Sport management review 25 (2022) 3, pp. 406-427

Persistent link: https://www.econbiz.de/10013426216

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