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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
81
Relationship marketing
64
Beziehungsmarketing
63
Theory
50
Theorie
49
Marketing
42
Marketingmanagement
28
Marketing management
27
Brand management
26
Markenführung
26
Marktforschung
23
Deutschland
22
Einzelhandel
21
Retail trade
21
Customer satisfaction
19
Kundenwert
19
Kundenzufriedenheit
19
Market research
19
Marketingtheorie
19
Customer value
18
Germany
18
Marketing theory
18
Niederlande
17
USA
17
United States
17
Distribution channel
16
Netherlands
16
Vertriebsweg
16
Advertising effects
15
Brand image
15
Markenimage
15
Werbewirkung
15
Advertising
14
Innovation
13
Online retailing
13
Online-Handel
13
Pharmaceutical industry
13
Pharmaindustrie
13
Werbung
13
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Online availability
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Undetermined
25
Free
17
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Article
57
Book / Working Paper
24
Type of publication (narrower categories)
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Article in journal
55
Aufsatz in Zeitschrift
55
Arbeitspapier
10
Working Paper
10
Graue Literatur
6
Non-commercial literature
6
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Hochschulschrift
2
Sammelwerk
2
Collection of articles written by one author
1
Sammlung
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
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Language
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English
76
German
5
Author
All
Verhoef, Peter C.
55
Leeflang, Peter
14
Fischer, Marc
10
Doorn, Jenny van
7
Bijmolt, Tammo H. A.
6
Franses, Philip Hans
6
Neslin, Scott A.
5
Sloot, Laurens M.
5
Wiesel, Thorsten
5
Dorotic, Matilda
4
Gensler, Sonja
4
Konuş, Umut
4
Bauer, Hans H.
3
Donkers, Bas
3
Emrich, Oliver
3
Haan, Evert de
3
Hunneman, Auke
3
Lemon, Katherine N.
3
Vries, Lisette de
3
Eggers, Felix
2
Fok, Dennis
2
Hoekstra, Janita Cornelia
2
Hong, Zhao
2
Huizingh, Eelko
2
Kannan, P. K.
2
Konus, Umut
2
Liu, Huan
2
Lobschat, Lara
2
Ou, Yi-Chun
2
Raaij, Willem Fred van
2
Sattler, Henrik
2
Sauer, Nicola E.
2
Sloot, Laurens
2
Teerling, Marije L.
2
Trampe, Debra
2
Vroomen, Björn
2
Zhang, Sha
2
Aalst, Marcel van
1
Abhishek, Vibhanshu
1
Albers, Sönke
1
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Institution
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Erasmus Research Institute of Management
3
Econometrisch Instituut <Rotterdam>
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of retailing
7
ERIM report series research in management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
4
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Marketing letters : a journal of research in marketing
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Die Betriebswirtschaft : DBW
1
Econometric Institute research papers
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
1
Fundamentals of marketing research ; Vol. 6
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of management reviews : IJMR
1
Italian journal of marketing : ITJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Management report series
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Reprint series / Tinbergen Institute
1
Research series / Erasmus Universiteit Rotterdam
1
Schmalenbach business review : sbr
1
Tinbergen Institute research series
1
Universia business review : UBR
1
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ECONIS (ZBW)
81
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1
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
2
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
3
Changing consumer markets and marketing in China
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International journal of business and emerging markets …
4
(
2012
)
4
,
pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
Saved in:
4
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
5
The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009238537
Saved in:
6
The changing consumer in the European Union : special issue
Leeflang, Peter
(
contributor
); …
- In:
International journal of research in marketing : IJRM ; …
12
(
1995
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10001192633
Saved in:
7
The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter
;
Raaij, Willem Fred van
-
1995
Persistent link: https://www.econbiz.de/10000922750
Saved in:
8
Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen
;
Leeflang, Peter
;
Teerling, Marije L.
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
Saved in:
9
Marketing in the era of COVID-19
Hoekstra, Janita Cornelia
;
Leeflang, Peter
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012418086
Saved in:
10
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
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