Narrow search
Showing 1 - 10 of 10
Cover Image
Zum Einfluss der kognitiven Entwicklungsstufe auf die relative Bedeutung von Exemplern und Beliefs : ein Beitrag zur intradindividuellen Variabilität von Markenassoziationen
Raffelt, Ursula; Blümelhuber, Christian; Meyer, Anton - In: Impulse für die Markenforschung und Markenführung, (pp. 67-83). 2008
Persistent link: https://www.econbiz.de/10003785179
Cover Image
The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph; Blümelhuber, Christian - In: Marketing : journal of research and management 3 (2007) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003461557
Cover Image
Consumer 2010! Ansätze für ein Marketing der Zukunft
Blümelhuber, Christian - In: Marketing 2010! : Impulse für das Marketing der …, (pp. 19-29). 2006
Persistent link: https://www.econbiz.de/10003377825
Cover Image
Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 3, pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
Cover Image
Reputation building : beyond our control? ; inferences in consumers' ethical perception formation
Brunk, Katja H. - In: Journal of consumer behaviour : an international … 9 (2010) 4, pp. 275-292
Persistent link: https://www.econbiz.de/10008651818
Cover Image
Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H. - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
Cover Image
Using consumer perceived ethically as a guideline for corporate social responsibility strategy : a commentary essay
Shea, Linda J. - In: Journal of business research : JBR 63 (2010) 3, pp. 263-264
Persistent link: https://www.econbiz.de/10003959641
Cover Image
Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Cohn, Deborah Y. - In: Journal of business research : JBR 63 (2010) 12, pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
Cover Image
Creating a consumable past : how memory making shapes marketization
Brunk, Katja H.; Giesler, Markus; Hartmann, Benjamin Julien - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1325-1342
Persistent link: https://www.econbiz.de/10011844200
Cover Image
How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458
Persistent link: https://www.econbiz.de/10012207534