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"Click & experience. Just virtually there." : the effect of a destination website on tourist choice ; evidence from Italy

Romanazzi, Salvatore; Petruzzellis, Luca; Iannuzzi, Enrica - In: Journal of hospitality marketing & management 20 (2011) 7/8, pp. 791-813

Persistent link: https://www.econbiz.de/10009411349

Mobile phone choice : technology versus marketing ; the brand effect in the Italian market

Petruzzellis, Luca - In: European journal of marketing : EJM 44 (2010) 5, pp. 610-634

Persistent link: https://www.econbiz.de/10003990979

The effects of circular format on store patronage : an Italian perspective

De Cosmo, Lucrezia Maria; Piper, Luigi; Nataraajan, Rajan; … - In: Journal of business research : JBR 140 (2022), pp. 430-438

Persistent link: https://www.econbiz.de/10013040673

Standing for politics : what consequences for brands?

Grazzini, Laura; Acuti, Diletta; Mazzoli, Valentina; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 49-65

Persistent link: https://www.econbiz.de/10012237292

Illegitimate returns as a trigger for customers' ethical dissonance

Seger-Guttmann, Tali; Vilnai-Yavetz, Iris; Wang, Chen-Ya; … - In: Journal of retailing and consumer services 45 (2018), pp. 120-131

Persistent link: https://www.econbiz.de/10011929912

How Do Consumers Perceive the Sustainability of Their Habitual Retailer?In Search of an Index of Retail Perceived Sustainability

Mauri, Chiara; Pacicco, Fausto; Petruzzellis, Luca; … - 2022

This paper investigates the meaning and role of sustainability in retailing from the consumer perspective, aiming to identify a set of main themes on which retailers can promote their sustainability strategies. Nine key themes emerging from literature have been used to rate 9 leading retailers...

Persistent link: https://www.econbiz.de/10014082531

Country-of-origin image and consumer brand evaluation : a meta-analytic review

Oduro, Stephen; De Nisco, Alessandro; Petruzzellis, Luca - In: The journal of product & brand management 33 (2024) 1, pp. 108-124

Persistent link: https://www.econbiz.de/10014485721

The effects of companies’ face mask usage on consumers’ reactions in the service marketplace

Pichierri, Marco; Petruzzellis, Luca - In: The journal of services marketing 36 (2022) 4, pp. 530-549

Persistent link: https://www.econbiz.de/10013407560

The decision to customize and its effect on brand experience

Petruzzellis, Luca; Winer, Russell S. - In: Psychology & marketing 40 (2023) 3, pp. 516-530

Persistent link: https://www.econbiz.de/10014290758

Mobile phone choice: technology versus marketing. The brand effect in the Italian market

Petruzzellis, Luca - In: European Journal of Marketing 44 (2010) 5, pp. 610-634

Purpose – The main research question of the paper is to determine whether technology nowadays is overcome by customer preferences and needs. In particular, the role of the brand is to be analysed with respect to its influence in shifting customer preferences from the technical performances...

Persistent link: https://www.econbiz.de/10014722650