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Comparison of customer attitudes towards loyalty programs in Prague and in London
Tahal, Radek - In: Central European business review : CEBR 4 (2015) 3, pp. 5-12
Persistent link: https://www.econbiz.de/10011559449
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Service(s) marketing research : developments and directions
Baron, Steve; Warnaby, Gary; Hunter-Jones, Philippa - In: International journal of management reviews : IJMR 16 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010380689
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Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan - 2019
Persistent link: https://www.econbiz.de/10014342855
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Food and drink NPD : a review of key trends - UK
In: Consumer goods Europe (2008) 542
Persistent link: https://www.econbiz.de/10003648370
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Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
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Consumer behaviour and sales forecast accuracy : what's going on and how should revenue managers respond?
Currie, Christine S. M.; Rowley, Ian T. - In: Journal of revenue and pricing management 9 (2010) 4, pp. 374-376
Persistent link: https://www.econbiz.de/10008646955
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Drinking habits - UK
In: Consumer goods Europe (2008) 544
Persistent link: https://www.econbiz.de/10003697723
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Understanding price dispersion in the airline industry: capacity constraints and consumer heterogeneity
Bilotkach, Volodymyr - In: Advances in airline economics : competition policy and …, (pp. 329-345). 2006
Persistent link: https://www.econbiz.de/10003383068
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Mapping consumers' cognitive structures : a comparison of similarity trees with multidimensional scaling and cluster analysis
Hodgkinson, Gerard P.; Padmore, Jo; Tomes, Anne E. - 2007
Persistent link: https://www.econbiz.de/10003541502
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Forgive me, Father, for I did not give full justification for my sins : how religious consumers justify the acquisition of material wealth
Veer, Ekant; Shankar, Avi - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 547-560
Persistent link: https://www.econbiz.de/10009159909