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How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model
Shan, Juan; Jiang, Ling; Cui, Annie Peng; Wang, Yan; … - In: International journal of consumer studies 46 (2022) 3, pp. 818-830
Persistent link: https://www.econbiz.de/10013177000
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1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan; Lu, Hebo; Cui, Annie Peng - In: Journal of business research : JBR 144 (2022), pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
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A double-edged sword : how the dual characteristics of face motivate and prevent counterfeit luxury consumption
Shan, Juan; Jiang, Ling; Cui, Annie Peng - In: Journal of business research : JBR 134 (2021), pp. 59-69
Persistent link: https://www.econbiz.de/10012643497
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The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling; Cui, Annie Peng; Shan, Juan - In: European journal of marketing 57 (2023) 8, pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
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Quiet versus loud luxury : the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?
Jiang, Ling; Cui, Annie Peng; Shan, Juan - In: International marketing review 39 (2022) 2, pp. 309-334
Persistent link: https://www.econbiz.de/10013396190