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Determinants of participation and outcomes in a cause marketing event : a laddering approach

Yeoh, Poh-lin - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 439-467

Persistent link: https://www.econbiz.de/10014444825

Bundling of telecom offerings : an empirical investigation in the Turkish market

Üner, M. Mithat; Güven, Faruk; Cavusgil, S. Tamer - In: Telecommunications policy : the international journal … 39 (2015) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10011336607

Churn and loyalty behavior of Turkish digital natives : empirical insights and managerial implications

Uner, M. Mithat; Guven, Faruk; Cavusgil, S. Tamer - In: Telecommunications policy : the international journal … 44 (2020) 4, pp. 1-14

Persistent link: https://www.econbiz.de/10012513546

Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers

Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108

Persistent link: https://www.econbiz.de/10011924488

Global convergence of consumer spending : conceptualization and propositions

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A dynamic framework for understanding cross-national segmentation

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A cross-national comparison of consumer research measures

Parameswaran, Ravi - In: Journal of international business studies : JIBS ; an … 18 (1987) 1, pp. 35-49

Persistent link: https://www.econbiz.de/10001027851

Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information

Dutta, Sujay; Yaprak, Attila; Grewal, Dhruv - In: Journal of business research : JBR 75 (2017), pp. 37-45

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Do consumers follow their heart or mind when purchasing global brands? : empirical insights

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Stability of Store Selection Criteria: A Multinational Study

Tamer Cavusgil, S.; Yavas, Ugur; Elvey, Lisa A. - In: Marketing Intelligence & Planning 9 (1991) 2, pp. 23-28

The factor congruency technique is introduced as a tool for cross‐cultural or comparative research efforts, where similarities and differences in the responses of subjects from different samples are investigated. A comparative study of store selection criteria of US and Turkish consumers is...

Persistent link: https://www.econbiz.de/10014946376