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Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari; Braunstein-Minkove, Jessica R.; Choi, Moonhoon - In: International journal of sport management and marketing … 23 (2023) 4, pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
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Consumer values versus perceived product attributes : relationships among items from the MVS, PRS, and PERVAL scales
Lee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; … - In: Sport management review 14 (2011) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10008900920
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Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
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An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben; Fink, Janet S.; Trail, Galen T. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
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Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance
Kim, Yu Kyoum; Trail, Galen T.; Magnusen, Marshall J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 190-211
Persistent link: https://www.econbiz.de/10009765607
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The effects of vicarious achievement on BIRGing and CORFing : testing moderating and mediating effects of team identification
Trail, Galen T.; Kim, Yu Kyoum; Kwon, Harry Hyungil; … - In: Sport management review 15 (2012) 3, pp. 345-354
Persistent link: https://www.econbiz.de/10009564434
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Differences in motives and points of attachment by season ticket status : a case study of ACHA
Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150
Persistent link: https://www.econbiz.de/10003816843
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An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program
Shapiro, Stephen L.; Ridinger, Lynn L.; Trail, Galen T. - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 130-145
Persistent link: https://www.econbiz.de/10009737310
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Marketing sustainability through sport : testing the sport sustainability campaign evaluation model
Trail, Galen T.; McCullough, Brian P. - In: European Sport management quarterly : ESMQ 20 (2020) 2, pp. 109-129
Persistent link: https://www.econbiz.de/10012256474
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An examination of Oliver’s product loyalty framework
Trail, Galen T.; James, Jeffrey D.; Kwon, Hyungil; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 94-109
Persistent link: https://www.econbiz.de/10011578567