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"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby; Amir, On; Muller, Eitan - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
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The role of mere closeness : how geographic proximity affects social influence
Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: Journal of marketing 81 (2017) 5, pp. 49-66
Persistent link: https://www.econbiz.de/10011749856
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Social influence in trustors’ neighbourhoods
Luini, Luigi; Nese, Annamaria; Sbriglia, Patrizia - In: Journal of behavioral and experimental economics 53 (2014), pp. 97-110
Persistent link: https://www.econbiz.de/10010519751
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United we shop! : Chinese consumers' online group buying
Zhang, Jie Jennifer; Tsai, Wan-Hsiu Sunny - In: Journal of international consumer marketing 27 (2015) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10010513852
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An evaluation of simulated network in the hierarchical spatial autoregressive model : homophily based interactions matter for the consumption behaviours
Łashkiewicz, Edyta - In: Economic and environmental studies : a journal for … 15 (2015) 2, pp. 231-247
homophily and heterophily based structure of interactions. As an approximation of agents' behaviours households' expenditures …
Persistent link: https://www.econbiz.de/10011419328
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An exploratory study of using 3D avatars as online salespeople : the effect of avatar type on credibility, homophily, attractiveness and intention to interact
Mull, Ian; Wyss, Jamie; Moon, Eunjung; Lee, Seung-Eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 154-168
Persistent link: https://www.econbiz.de/10011316422
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Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy
Russell, Cristel Antonia; Schau, Hope Jensen; Crockett, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 119-130
Persistent link: https://www.econbiz.de/10009774919
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Labelling, homophily and preference evolution
Wu, Jiabin - In: International journal of game theory : official journal … 49 (2020) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10012591354
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Says who? : how the match between the social identity of organizations and their audiences increases perceptions of organizational authenticity
Kovács, Balázs; Horwitz, Suzanne - In: Strategic Organization 19 (2021) 3, pp. 384-413
Persistent link: https://www.econbiz.de/10012607681
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Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan; Bruni, Roberto; Kalia, Prateek - In: Journal of international consumer marketing 33 (2021) 4, pp. 418-433
Persistent link: https://www.econbiz.de/10012607776