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Consumer behaviour
Konsumentenverhalten
92
Marketing theory
77
Marktforschung
75
Marketingtheorie
74
Marketing
68
Theorie
61
Theory
61
Market research
60
Marketing management
51
Marketingmanagement
51
Relationship marketing
40
Beziehungsmarketing
37
International marketing
26
USA
26
United States
25
Internationales Marketing
18
Verbraucher
18
Lieferantenmanagement
16
Supplier relationship management
16
Welt
15
World
15
B-to-B-Marketing
13
Business-to-business marketing
13
Multinationales Unternehmen
13
Scientific method
13
Wissenschaftliche Methode
13
India
12
Strategisches Management
12
Innovation
11
Marketingforschung
11
Strategic management
11
Transnational corporation
11
Vereinigte Staaten
11
Emerging economies
10
Indien
10
Naresh K. Malhotra
10
Personality psychology
10
Persönlichkeitspsychologie
10
Russell W. Belk
10
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Online availability
All
Undetermined
17
Type of publication
All
Book / Working Paper
62
Article
33
Type of publication (narrower categories)
All
Collection of articles written by one author
49
Sammlung
49
Collection of articles of several authors
40
Sammelwerk
40
Article in journal
26
Aufsatz in Zeitschrift
26
Reprint
4
Aufsatz im Buch
3
Book section
3
research-article
3
Aufsatzsammlung
2
Arbeitspapier
1
Festschrift
1
Graue Literatur
1
Mehrbändiges Werk
1
Multi-volume publication
1
Non-commercial literature
1
Working Paper
1
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Language
All
English
95
Author
All
Sheth, Jagdish N.
76
Malhotra, Naresh K.
21
Holbrook, Morris B.
16
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Krishnan, Balaji C.
5
Agarwal, James
3
Jain, Arun K.
3
Parvatiyar, Atul
3
Solomon, Michael R.
3
Wind, Yoram
3
Yow, John
3
Ambika, Anupama
2
Christensen, Glenn L.
2
Dash, Satyabhushan
2
Jain, Varsha
2
Kahn, Barbara E.
2
Lutz, Richard J.
2
Maity, Moutusy
2
Mishra, Abhishek
2
Pels, Jaqueline
2
Pinson, Christian
2
Zaltman, Gerald
2
Addis, Michela
1
Agrarwal, James
1
Alba, Joseph W.
1
Alpert, Frank
1
Askegaard, Søren
1
Barabba, Vincent P.
1
Berthon, Pierre R.
1
Bonsu, Samuel K.
1
Bradshaw, Alan
1
Brinberg, David
1
Buck, Meera J.
1
Carmon, Ziv
1
Chai, Joe Choon Yean
1
Chakravarti, Dipankar
1
Chiang, Jeongwen
1
Costa, Janeen Arnold
1
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Published in...
All
Legends in consumer behavior
42
Legends in marketing
11
Journal of business research : JBR
3
Review of marketing research
3
European journal of marketing
2
International Marketing Review
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Emerald Points
1
Emerald Points Ser.
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
International journal of consumer studies
1
Journal of Consumer Marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Management international review : mir ; journal of international business
1
Marketing theory
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
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Source
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ECONIS (ZBW)
92
Other ZBW resources
3
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95
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1
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
2
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
3
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
4
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
5
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
6
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
7
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
8
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
9
Internet users' information privacy concerns (IUIPC) : the construct, the scale, and a causal model
Malhotra, Naresh K.
;
Kim, Sung S.
;
Agrarwal, James
-
2007
Persistent link: https://www.econbiz.de/10003540684
Saved in:
10
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
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