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The people motivators : consumer and sales incentives in modern marketing

Turner, Howard M. - 1973

Persistent link: https://www.econbiz.de/10000556695

Consumer channeling by health insurers : natural experiments with preferred providers in the Dutch pharmacy market

Boonen, Lieke H. H. M.; Schut, Frederik T.; Koolman, Xander - In: Health economics 17 (2008) 3, pp. 299-316

Persistent link: https://www.econbiz.de/10003680656

Which preferred providers are really preferred? : effectiveness of insurers' channeling incentives on pharmacy choice

Boonen, Lieke H. H. M.; Schut, Frederik T.; Donkers, Bas; … - In: International journal of health care finance and economics 9 (2009) 4, pp. 347-366

Persistent link: https://www.econbiz.de/10003922490

Unintended effects of incentivizing consumers to recommend a favorite brand

Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223

Persistent link: https://www.econbiz.de/10011376491

Effects of loyalty program rewards on store loyalty

Meyer-Waarden, Lars - In: Journal of retailing and consumer services 24 (2015), pp. 22-32

Persistent link: https://www.econbiz.de/10010528622

Effective incentives for buzz marketing : how moral concern moderates the willingness to engage as buzz agents

Hutter, Katharina; Mai, Robert - 2013

Buzz marketing is becoming a more and more relevant topic. Yet, most research is descriptive and does not provide insights into the underlying mechanisms. To overcome this void, the paper provides a causal model of buzz marketing focusing on the motives of potential buzz agents and their effects...

Persistent link: https://www.econbiz.de/10010379587

Men's motivation to got to the gymnasium : a study of intrinsic and extrinsic motivation

Lim, Weng Marc; Ding Hooi Ting; Loh, Kimberley Ying-ying; … - In: International journal of sport management and marketing … 13 (2013) 1/2, pp. 122-139

Persistent link: https://www.econbiz.de/10009790626

Motivating trust : can mood and incentives increase interpersonal trust?

Mislin, Alexandra; Williams, Lisa V.; Shaughnessy, Brooke A. - In: Journal of behavioral and experimental economics 58 (2015), pp. 11-19

Persistent link: https://www.econbiz.de/10011566154

Essays in applied microeconomics

Frackenpohl, Gerrit - 2014

kinds of factors have been shown to affect decision making in various contexts (e.g., Andreoni 1989, Hoffman et al. 1994 …

Persistent link: https://www.econbiz.de/10010485307

Attendance incentives

LeClere, J. B. - 1928

Persistent link: https://www.econbiz.de/10002348956

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