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Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
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Blogging the brand : meaning transfer and the case of Weight Watchers' online community
Willis, Erin; Wang, Ye - In: The journal of brand management : an international journal 23 (2016) 4, pp. 457-471
Persistent link: https://www.econbiz.de/10011606895
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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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Dress for success : the effect of exhibitors' dress conformity and self-construal on attendees' approach behavior
Sun, Jie; Choi, Choongbeom; Bai, Billy - In: Journal of travel and tourism marketing 35 (2018) 6, pp. 706-714
Persistent link: https://www.econbiz.de/10011918073
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Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip; Sun, Jie; Raggio, Randle D. - In: Journal of marketing communications 23 (2017) 6, pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
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Red tourism in China : emotional experiences, national identity and behavioural intentions
Wang, Jinwei; Sun, Jie; Wang, Guoquan; Yang, Li; Zhang, … - In: Tourism review 78 (2023) 4, pp. 1037-1059
Persistent link: https://www.econbiz.de/10014322997