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~subject:"Consumer behaviour"
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Consumer behaviour
Werbung
11,403
Advertising
11,379
Ökonometrisches Modell
4,396
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3,885
Advertising effects
3,836
Konsumentenverhalten
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econometric models
553
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Markenimage
485
Households
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
14
Taylor, Charles Raymond
13
Pelsmacker, Patrick de
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Phau, Ian
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
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Keller, Kevin Lane
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
104
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
67
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
44
Journal of retailing and consumer services
44
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Psychology & marketing
39
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of Consumer Marketing
31
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Asia Pacific journal of marketing and logistics
19
European Journal of Marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Marketing letters : a journal of research in marketing
19
Journal of current issues and research in advertising
18
Journal of marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
15
Marketing intelligence & planning
14
European journal of marketing
13
Cogent business & management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
12
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ECONIS (ZBW)
3,072
Other ZBW resources
121
RePEc
2
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara
;
Bellman, Steve
;
Pourazad, Naser
; …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013
Saved in:
3
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
4
Classifying consumer purchasing decision for imported ready-to-eat foods in China using comparative models
Apichaya Lilavanichakul
;
Ravipim Chaveesuk
;
Ajchara Kessuvan
- In:
Journal of Asia Pacific business
19
(
2018
)
4
,
pp. 286-298
Persistent link: https://www.econbiz.de/10011955262
Saved in:
5
U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin
;
Nayga, Rodolfo M.
;
Govindasamy, Ramu
- In:
Agricultural and resource economics review : ARER
35
(
2006
)
2
,
pp. 299-310
Persistent link: https://www.econbiz.de/10003418160
Saved in:
6
Brand-supermarket demand for breakfast cereals and retail competition
Chidmi, Benaissa
;
Lopez, Rigoberto A.
- In:
American journal of agricultural economics
89
(
2007
)
2
,
pp. 324-337
Persistent link: https://www.econbiz.de/10003458318
Saved in:
7
Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10003933447
Saved in:
8
Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
Saved in:
9
Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.
;
Arnone, Carol
- In:
Journal of food products marketing
16
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003945876
Saved in:
10
The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Hota, Monali
;
Charry, Karine
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1069-1082
Persistent link: https://www.econbiz.de/10010461471
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