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A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

Verbeke, Wim; Ward, Ronald W. - In: Agricultural Economics of Agricultural Economists 25 (2001) 2-3

This paper investigates fresh meat consumption in Belgium during 1995-1998 through the specification of a three-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory variables. Estimated parameters and elasticity...

Persistent link: https://www.econbiz.de/10011069327

Consumer deliberation and product line design

Guo, Liang; Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 995-1007

Persistent link: https://www.econbiz.de/10009702506

Customer experience : extracting topics from tweets

Mishra, Manit - In: International journal of market research 64 (2022) 3, pp. 334-353

Persistent link: https://www.econbiz.de/10013257987

Fashion creation and diffusion : the institution of marketing

Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860

Persistent link: https://www.econbiz.de/10009790972

Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries

Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349

Persistent link: https://www.econbiz.de/10011561227

Advertising to Muslim consumers : a holistic view from the Islamic perspective

Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245

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Marketing implications of consumer behavior

Nica, Elvira - In: Economics, management and financial markets 8 (2013) 1, pp. 124-129

Persistent link: https://www.econbiz.de/10009775900

Insights, challenges and recommendations for research on sustainability in marketing

Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406

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Customer loyalty-related marketing measures in fashion markets

Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55

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Introduction to the special issue : religion and macromarketing

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