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Journal of retailing and consumer services
34
Journal of business research : JBR
33
European Journal of Marketing
20
Journal of internet commerce
18
International journal of business information systems : IJBIS
16
International journal of internet marketing and advertising : IJIMA
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Journal of Consumer Marketing
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Marketing Intelligence & Planning
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Global business review
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Journal of Services Marketing
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International Journal of Retail & Distribution Management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Qualitative Market Research: An International Journal
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of retail & distribution management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International Journal of Bank Marketing
9
Journal of Service Management
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Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
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Information economics and policy : IEP
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International journal of technology marketing : IJTMkt
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Journal of Research in Interactive Marketing
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Marketing letters : a journal of research in marketing
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Industrial Management & Data Systems
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International journal of consumer studies
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ECONIS (ZBW)
1,654
Other ZBW resources
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1
Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej
- In:
Olsztyn economic journal
8
(
2013
)
2
,
pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
Saved in:
2
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
3
Consumer responses toward online review manipulation
Ma, Yoon Jin
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 224-244
Persistent link: https://www.econbiz.de/10010410381
Saved in:
4
Impact of advertising on users' perceptions regarding the
Internet
of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
5
Assessing the opportunities and behaviors of banking clients in Romania : an analysis of the use of online banking applications
David, Simona
- In:
Academic journal of economic studies
5
(
2019
)
2
,
pp. 63-73
Persistent link: https://www.econbiz.de/10012039017
Saved in:
6
Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
7
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
8
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
9
The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar
;
Žabkar, Vesna
- In:
European management review : EMR
19
(
2022
)
4
,
pp. 639-653
Persistent link: https://www.econbiz.de/10013472690
Saved in:
10
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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