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~subject:"Consumer behaviour"
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Consumer behaviour
USA
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Konsumentenverhalten
4
Sportmarketing
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Sports marketing
4
Cause-related marketing
3
Sport event
3
Sports
3
Sportveranstaltung
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Athletes
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Ball game
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Ballsport
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Brand management
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Cause-Related Marketing
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Family
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Markenführung
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Sport
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Sportler
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intercollegiate athletics
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revenue generation
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stated discrete choice model
2
ticketing strategy
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Advertising effects
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Big event
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Black people
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Brand image
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Business
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Cause-related sport marketing
1
Change
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Coaching
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Customer satisfaction
1
Dienstleistungsqualität
1
Discrete choice
1
Diskrete Entscheidung
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Dual‐career couples
1
Elderly people
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Employee turnover
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Ethnic discrimination
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Ethnische Diskriminierung
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Ferreira, Mauricio
3
Lee, Jaedeock
2
Bennett, Gregg
1
Chang, Yonghwan
1
Dees, Windy
1
Jang, Wonseok
1
Ko, Yong Jae
1
Sagas, Michael
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Spengler, John O.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
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A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective
Ko, Yong Jae
;
Chang, Yonghwan
;
Jang, Wonseok
;
Sagas, Michael
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10011734790
Saved in:
2
Personality fit in NASCAR : an evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes
Dees, Windy
;
Bennett, Gregg
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10003965844
Saved in:
3
Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
Saved in:
4
A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport management review
16
(
2013
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
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