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Persistent link: https://www.econbiz.de/10012424774

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments

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Winning customer loyalty and repeat business and eliminating or reducing their reliance on coupons and other forms of price promotion is the goal of many service businesses today. The effectiveness of using advertising specialties (imprinted items given away for free) and price promotions was...

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Development of materialistic values among children and adolescents

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The tweens market and responses to advertising in Denmark and Hong Kong

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Determinants for materialism among adolescents in Singapore

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Influence of television advertising on adolescents in China : an urban-rural comparison

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Attitudes toward material possessions among Chinese children

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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...

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Attitudes toward acupuncture in Hong Kong

Chan, Kara; Tsang, Lennon; Fung, Timothy K. F. - In: International journal of pharmaceutical and healthcare … 9 (2015) 2, pp. 158-174

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How Chinese adolescent girls perceive gender roles : a psychographic study

Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 30 (2013) 1, pp. 50-61

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