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~subject:"Consumer behaviour"
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Consumer behaviour
Lieferantenmanagement
17,336
Supplier relationship management
17,289
Markenführung
17,009
Brand management
16,987
Markenimage
10,855
Brand image
10,640
Konsumentenverhalten
9,620
Markenartikel
5,580
Brand
5,573
Lieferkette
5,253
Supply chain
5,253
Beziehungsmarketing
4,959
Relationship marketing
4,951
Theorie
4,008
Theory
3,991
Deutschland
3,119
Germany
3,011
Markenpolitik
2,197
Social Web
2,092
Social web
2,089
Marketingmanagement
1,979
Marketing management
1,952
Online-Marketing
1,862
Internet marketing
1,826
USA
1,734
United States
1,714
Unternehmensnetzwerk
1,633
Business network
1,631
Business-to-business marketing
1,624
B-to-B-Marketing
1,621
Electronic Commerce
1,505
E-commerce
1,460
Werbewirkung
1,451
Advertising effects
1,438
Unternehmenskooperation
1,427
Inter-firm cooperation
1,364
Einzelhandel
1,344
Customer satisfaction
1,340
Kundenzufriedenheit
1,339
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Phau, Ian
39
Loureiro, Sandra Maria Correia
35
Han, Heesup
28
Diamantopoulos, Adamantios
27
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
23
Bang, Nguyen
22
Hollebeek, Linda D.
22
Guzman, Francisco
21
Huber, Frank
21
Keller, Kevin Lane
21
Usman, Osly
20
Veloutsou, Cleopatra
20
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Dawes, John
17
MacInnis, Deborah J.
17
Bauer, Hans H.
16
Burmann, Christoph
16
Fetscherin, Marc
16
Paul, Justin
16
Romaniuk, Jenni
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Gázquez-Abad, Juan Carlos
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Septianto, Felix
15
Ahn, Jiseon
14
Casidy, Riza
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Batra, Rajeev
13
Christodoulides, George
13
De Chernatony, Leslie
13
Dens, Nathalie
13
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IGI Global
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American Marketing Association
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2
Edward Elgar Publishing
2
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2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Association of Agricultural Economists
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Handelsmanagement <Münster (Westf)>
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Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Journal of business research : JBR
506
Journal of retailing and consumer services
328
The journal of product & brand management
301
The journal of brand management : an international journal
289
Psychology & marketing
127
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
98
Journal of marketing communications
93
International journal of hospitality management
88
Journal of international consumer marketing
80
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of strategic marketing
72
Marketing intelligence & planning
70
International marketing review
68
International journal of advertising : the review of marketing communications
66
The journal of consumer marketing
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Marketing letters : a journal of research in marketing
64
Journal of fashion marketing and management
63
Journal of marketing management : MM
62
Journal of global marketing
61
Journal of promotion management : innovations in planning and applied research
61
SpringerLink / Bücher
61
Journal of marketing
60
Journal of the Academy of Marketing Science
59
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
International journal of consumer studies
55
Journal of promotion management : JPM
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of travel and tourism marketing
50
The IUP journal of brand management : IJBRM
48
Journal of Islamic marketing
47
Journal of international marketing
45
Journal of marketing research : JMR
45
International journal of advertising : the quarterly review of marketing communications
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
International journal of retail & distribution management
42
Qualitative market research : an international journal
42
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ECONIS (ZBW)
9,616
RePEc
1
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1
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1
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
2
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
3
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
4
Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
Saved in:
5
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
6
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
7
The role of traditional product development in building relationship quality and its impact on resort hotel brand loyalty
Utama, I Putu
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012005189
Saved in:
8
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
9
Increasing customer purchase intention through product return policies : the pivotal impacts of retailer brand familiarity and product categories
Jeng, Shih-Ping
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 182-189
Persistent link: https://www.econbiz.de/10011747783
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
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