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When students complain : an antecedent model of students’ intention to complain

Lala, Vishal; Priluck, Randi - In: Journal of marketing education : JME 33 (2011) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10010217772

Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands

Priluck, Randi; Till, Brian - In: The journal of brand management : an international journal 17 (2009/10) 6, pp. 413-428

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The influence of parental styles on children's consumption

Wisenblit, Joseph Z.; Priluck, Randi; Pirog, Stephen F. - In: The journal of consumer marketing 30 (2013) 4, pp. 320-327

Persistent link: https://www.econbiz.de/10009788908

Impact of consumers' effort investments on buying decisions

Lala, Vishal; Chakraborty, Goutam - In: The journal of consumer marketing 32 (2015) 2, pp. 61-70

Persistent link: https://www.econbiz.de/10011300139

The impact of Arab American ethnic identity on the consumption of culture-specific products

Barakat, Areeg; Gopalakrishna, Pradeep; Lala, Vishal - In: Journal of international consumer marketing 26 (2014) 5, pp. 405-425

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Teaching Consumer Analytics in Advertising and IMC Courses : Opportunities and Challenges

Srivastava, Prashant; Chennamaneni, Pavan; Lala, Vishal; … - 2021

Advertising effectiveness has always been difficult to measure due to its complicated impact on the bottom line. The emergence of new channels of communication such as social media, mobile and search has further complicated matters. At the same time, marketers are facing increasing pressure to...

Persistent link: https://www.econbiz.de/10014182324