Similar Search Results

Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context

Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109

Persistent link: https://www.econbiz.de/10011302394

Determinants of mobile coupon service adoption : assessment of gender difference

Ha, Young; Im, Hyunjoo - In: International journal of retail & distribution management 42 (2014) 5, pp. 441-459

Persistent link: https://www.econbiz.de/10010384607

The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context

Im, Hyunjoo; Ha, Young - In: Journal of fashion marketing and management 15 (2011) 3, pp. 345-362

Persistent link: https://www.econbiz.de/10009268716

Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention

Im, Hyunjoo; Ha, Young - In: International journal of electronic marketing and … 9 (2018) 2, pp. 126-144

Persistent link: https://www.econbiz.de/10011849127

Who are the users of mobile coupons? : a profile of US consumers

Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 215-232

Persistent link: https://www.econbiz.de/10009666644

Enablers and inhibitors of permission-based marketing : a case of mobile coupons

Im, Hyunjoo; Ha, Young - In: Journal of retailing and consumer services 20 (2013) 5, pp. 495-503

Persistent link: https://www.econbiz.de/10009768985

Who are the users of mobile coupons? A profile of US consumers

Im, Hyunjoo; Ha, Young - In: Journal of Research in Interactive Marketing 6 (2012) 3, pp. 215-232

Purpose – Mobile coupons are a new form of marketing that is expected to grow in the near future. The purpose of this paper is to understand mobile coupon adoptions among US consumers. The study identifies adopter categories based on personal innovativeness and further investigates the...

Persistent link: https://www.econbiz.de/10014902212

Role of web site design quality in satisfaction and word of mouth generation

Ha, Young; Im, Hyunjoo - In: Journal of Service Management 23 (2012) 1, pp. 79-96

Purpose – The purpose of this paper is to examine a comprehensive model explaining how web site design influences consumer's emotional and cognitive responses and contributes to satisfaction and word‐of‐mouth (WOM) communication in an online shopping context. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014894416

Effects of site design on consumer emotions: role of product involvement

Ha, Young; Lennon, Sharron J. - In: Journal of research in interactive marketing : … 4 (2010) 2, pp. 80-96

Persistent link: https://www.econbiz.de/10003991295

Online visual merchandising (VMD) cues and consumer pleasure and arousal : purchasing versus browsing situation

Ha, Young; Lennon, Sharron J. - In: Psychology & marketing 27 (2010) 2, pp. 141-165

Persistent link: https://www.econbiz.de/10003945273