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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention

Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700

Persistent link: https://www.econbiz.de/10011744345

Perception is reality... : how digital retail environments influence brand perceptions through presence

Cowan, Kirsten; Spielmann, Nathalie; Horn, Esther; … - In: Journal of business research : JBR 123 (2021), pp. 86-96

Persistent link: https://www.econbiz.de/10012430468

The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing

Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; … - In: International journal of internet marketing and … 10 (2016) 4, pp. 270-301

Persistent link: https://www.econbiz.de/10011688483

How valence, volume and variance of online reviews influence brand attitudes

Zablocki, Agnieszka; Schlegelmilch, Bodo B.; Houston, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 61-77

Persistent link: https://www.econbiz.de/10012113569

The effect of human image in B2C website design : an eye-tracking study

Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605

Persistent link: https://www.econbiz.de/10010389716

Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data

Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911

Persistent link: https://www.econbiz.de/10014451312

Advertising Viewability in Online Branding Campaigns

Bounie, David - 2017

A significant number of online ads served by publishers are actually never seen by Internet users. This results in ineffective branding campaigns and a considerable waste of money for advertisers. In reaction, more and more advertisers use technologies to measure the viewability of advertising...

Persistent link: https://www.econbiz.de/10012956175