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Consumer behaviour
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Septianto, Felix
24
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19
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18
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17
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Yoon, Sukki
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Belk, Russell W.
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Pelsmacker, Patrick de
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15
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14
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14
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13
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Giang Hong Nghiem
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Winter, Joachim
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Wu, Linwan
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Aaker, Jennifer
11
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Epstein, Gil S.
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INSEAD
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NetLibrary, Inc
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1
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Working paper / National Bureau of Economic Research, Inc.
251
Journal of business research : JBR
232
Journal of consumer research : JCR ; an interdisciplinary bimonthly
168
Journal of retailing and consumer services
131
International journal of advertising : the review of marketing communications
125
Psychology & marketing
111
Journal of marketing communications
109
Journal of international consumer marketing
101
Journal of advertising research
89
International journal of advertising : the quarterly review of marketing communications
77
International journal of consumer studies
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
International journal of hospitality management
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NBER working paper series
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The journal of consumer marketing
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Journal of fashion marketing and management
66
Journal of promotion management : JPM
57
Journal of promotion management : innovations in planning and applied research
52
International journal of internet marketing and advertising : IJIMA
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Asia Pacific journal of marketing and logistics
49
Journal of advertising : official publication of the American Academy of Advertising
48
European journal of marketing : EJM
46
Journal of Consumer Marketing
45
American journal of agricultural economics
43
Journal of advertising
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Journal of business ethics : JOBE
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of retail & distribution management
40
Journal of global marketing
40
International marketing review
39
Journal of marketing
39
Young consumers : insight and ideas for responsible marketers
39
The American economic review
38
Journal of marketing theory and practice
36
Journal of travel and tourism marketing
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Journal of marketing research : JMR
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RePEc
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1
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous
advertising
differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
2
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
3
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized
advertising
campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
4
Exploring the recipients' attitudes and behaviors toward gift-giving : a cross-cultural
comparison
between
Thailand
and the
USA
Theeranuch Pusaksrikit
;
Chinchanachokchai, Sydney
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1935-1950
Persistent link: https://www.econbiz.de/10014430194
Saved in:
5
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
6
Determinants of consumer perceptions toward mobile
advertising
: a
comparison
between Japan and Austria
Liu, Chia-Ling
;
Sinkovics, Rudolf R.
;
Pezderka, Noemi
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
Saved in:
7
A cross-national and cross-generational study of consumer acculturation to
advertising
appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
Saved in:
8
New research on cross-cultural and cross-national comparisons in
advertising
and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
9
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
10
Possible disparities in consumers' perceptions toward personalized
advertising
caused by cultural differences : US and Korea
Yu, Jay Hyunjae
;
Cude, Brenda J.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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