Similar Search Results

Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205

Persistent link: https://www.econbiz.de/10011687912

Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730

Persistent link: https://www.econbiz.de/10013176901

Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331

Persistent link: https://www.econbiz.de/10010419812

Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84

Persistent link: https://www.econbiz.de/10003732325

Iskhakova, Lilia; Hilbert, Andreas; Joehnk, Peter - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 457-492

Persistent link: https://www.econbiz.de/10012650503

Anabila, Peter; Tagoe, Clement; Asare, Sylvester - In: The IUP journal of marketing management : IJMM 14 (2015) 4, pp. 34-55

Persistent link: https://www.econbiz.de/10011411979

Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483

Persistent link: https://www.econbiz.de/10011979100

Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408

Persistent link: https://www.econbiz.de/10011983845

Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015

Persistent link: https://www.econbiz.de/10011396929

Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729

Persistent link: https://www.econbiz.de/10011585286