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This is your brain on neuromarketing : reflections on a decade of research

Lee, Nick; Brandes, Leif; Chamberlain, Laura; Senior, Carl - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 878-892

Persistent link: https://www.econbiz.de/10011753460

Neuromarketing and the perception of knowledge

Butler, Michael J. R. - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 415-419

Persistent link: https://www.econbiz.de/10003764104

Understanding the adoption of new brands through salespeople : a multilevel framework

Wieseke, Jan; Homburg, Christian; Lee, Nick - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 278-291

Persistent link: https://www.econbiz.de/10003725661

An exploration of consumer resistance to innovation and its antecedents

Kleijnen, Mirella; Lee, Nick; Wetzels, Martin - In: Journal of economic psychology : research in economic … 30 (2009) 3, pp. 344-357

Persistent link: https://www.econbiz.de/10003855635

Introduction to the special section on interpretive consumer research

Lee, Nick; Dobscha, Susan - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 809-812

Persistent link: https://www.econbiz.de/10010388921

Consumer stockpiling across cultures during the COVID-19 pandemic

Ahmadi, Iman; Habel, Johannes; Jia, Miaolai; Lee, Nick; … - In: Journal of international marketing 30 (2022) 2, pp. 28-37

Persistent link: https://www.econbiz.de/10013257808

Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers

Javor, Andrija; Koller, Monika; Lee, Nick; Breiter, Hans - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 337-342

Persistent link: https://www.econbiz.de/10014333978

Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

Petrovici, Dan; Marinova, Svetla; Marinov, Marin; Lee, Nick - In: International Marketing Review 24 (2007) 5, pp. 539-562

Purpose – The objective of this paper is to uncover the underlying dimensions of, and examine the similarities and differences in, personal uses of advertising, perceived socio‐economic effects of advertising, and consumer beliefs and attitudes toward advertising in Bulgaria and Romania....

Persistent link: https://www.econbiz.de/10014827400