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Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers

Kok Wei Khong; Wu, You Li - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 157-177

Persistent link: https://www.econbiz.de/10009765613

Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students

Azuizkulov, Doniyor - In: Atlantic review of economics : AROE 2 (2013)

The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students’ demography on the relationship between brand reputation and purchase behavior. In this study,...

Persistent link: https://www.econbiz.de/10010228871

To purchase or not to purchase US products : role of religiosity, animosity, and ethno-centrism among Malaysian consumers

Ahmed, Zafar U.; Rosdin Anang; Md. Nor Othman; … - In: The journal of services marketing 27 (2013) 7, pp. 551-563

Persistent link: https://www.econbiz.de/10010231173

The impact of brand personality on brand preference and loyalty : empirical evidence from Malaysia

Balakrishnan, Bamini Kpd.; Lee, Samuel; Azlinda … - In: Business education & accreditation : BEA 1 (2009) 1, pp. 109-119

Persistent link: https://www.econbiz.de/10003950598

Investigating potentially affective factors of online sales: a study on Malaysian business online

Ahasanul Haque; Sadegzadeh, Javad; Abdul Ali Khatibi; … - In: International journal of information systems and change … 1 (2006) 4, pp. 374-395

Persistent link: https://www.econbiz.de/10003425395

The impact of advertising appeals on purchase intention for women's fashion products in Malaysia

Nur Farihah Bt. Isamudin; Muhammad Tahir Jan - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 19-36

, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected … from 303 respondents using self-administered online questionnaire that was distributed among social media users in Malaysia … marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote …

Persistent link: https://www.econbiz.de/10012666746

Halal Malaysia brand equity mishap : false recognition of brand mere recognition using mixed method approach

Wan Rusni Wan Ismail; Mohhidin Othman; Norfezah Md Nor; … - In: Journal of Islamic marketing 13 (2022) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10012797418

Influence of Brand Experience and Personality on Loyalty Dimensions : Evidence from Successful Malaysian SME Brands

Ong, Chuan Huat - 2017

Brand loyalty is vital for any business, be it large enterprises or Small and medium enterprises (SME), to sustain in the competitive food-service industry. Branding researchers had claimed that both attitudinal and behavioral loyalty has their own unique influences on business performance....

Persistent link: https://www.econbiz.de/10012970898

The Brand Equity of Petronas Petroleum Products : The Perspective of Malaysian Consumers

Binti Ramli, Nur Suhaili - 2017

Persistent link: https://www.econbiz.de/10012941843

Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia

Jamshidi, Dariyoush; Rousta, Alireza - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 151-176

Persistent link: https://www.econbiz.de/10012385182