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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research

Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202

Persistent link: https://www.econbiz.de/10003945276

Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers

Badrinarayanan, Vishag; Becerra, Enrique P.; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1013-1020

Persistent link: https://www.econbiz.de/10010437685

Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea

Badrinarayanan, Vishag; Becerra, Enrique P.; Kim, Chung-hyun - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 539-557

Persistent link: https://www.econbiz.de/10009566396

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

Choi, Jungsil - 2020

The present research investigates how purchase motives (hedonic vs utilitarian) influence the effectiveness of partitioned versus combined pricing. Across four studies, we find that compared to combined pricing, partitioned pricing increases hedonic purchases, but not utilitarian purchases. We...

Persistent link: https://www.econbiz.de/10012830954

Research on smart shopper feelings : an extension

Bicen, Pelin; Madhavaram, Sreedhar - In: Journal of marketing theory and practice 21 (2013) 2, pp. 221-234

Persistent link: https://www.econbiz.de/10009777313