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It's not us, it's you : how threatening self-brand association leads to brand pursuit
Angle, Justin W.; Forehand, Mark R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 183-197
Persistent link: https://www.econbiz.de/10011490880
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Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus; Forehand, Mark R.; Angle, Justin W. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
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Activating stereotypes with brand imagery : the role of viewer political identity
Angle, Justin W.; Dagogo-Jack, Sokiente W.; Forehand, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 84-90
Persistent link: https://www.econbiz.de/10011771831
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When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II; Cohen, Joel B.; Bhattacharjee, Amit - In: Handbook of brand relationships, (pp. 124-150). 2009
Persistent link: https://www.econbiz.de/10003915580
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Identity-based consumer behavior
Reed, Americus, II; Forehand, Mark; Puntoni, Stefano; … - 2012
Persistent link: https://www.econbiz.de/10009679132
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Oscillation in the dynamic consumer self-control process
Finnel, Stephanie; Bradlow, Eric; Reed, Americus, II - 2009
Persistent link: https://www.econbiz.de/10003842036
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How does drug and supplement marketing affect a healthy lifestyle?
Bolton, Lisa E.; Reed, Americus, II; Volpp, Kevin G.; … - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 713-726
Persistent link: https://www.econbiz.de/10003724563
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An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
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Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
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Identity-based consumer behavior
Reed II., Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10009684923