Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The brand stakeholder approach...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand management
9
Markenführung
9
Konsumentenverhalten
8
Islam
7
Social Web
5
Social web
5
Marketing
4
Brand extension
3
Brand image
3
Islamic
3
Islamic economics
3
Islamisch
3
Islamisches Wirtschaftssystem
3
Management
3
Markenimage
3
Markentransfer
3
Middle East
3
Advertising
2
Advertising effects
2
Arab countries
2
Arabische Staaten
2
Brand
2
Consumption
2
Ethnic discrimination
2
Ethnische Diskriminierung
2
Führung
2
Internet marketing
2
Leadership
2
Markenartikel
2
Marketing communications
2
Marketing theory
2
Marketingtheorie
2
Mittlerer Osten
2
Online-Marketing
2
Personalführung
2
Religion
2
Theorie
2
Theory
2
Werbewirkung
2
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Wilson, Jonathan A. J.
8
Alqtati, Nael
1
Arroyo, Laura
1
Ayad, Nihal I. A.
1
Belk, Russell W.
1
De Silva, Varuna
1
Eckhardt, Giana M.
1
El-Bassiouny, Noha
1
Esmat, Suzan
1
Liu, Jonathan
1
Ma, Jenny Weichen
1
Yang, Yusheng
1
more ...
less ...
Published in...
All
Journal of Islamic marketing
2
International journal of business performance management : IJBPM
1
International journal of sport management and marketing : IJSMM
1
Journal of Islamic marketing : JIMA
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
2
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
3
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
4
A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen
;
Yang, Yusheng
;
Wilson, Jonathan A. J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
Saved in:
5
An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha
;
Wilson, Jonathan A. J.
;
Esmat, Suzan
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011750265
Saved in:
6
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
7
Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael
;
Wilson, Jonathan A. J.
;
De Silva, Varuna
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
Saved in:
8
Religiosity and Egyptian Muslim millennials' views on offensive advertising
Wilson, Jonathan A. J.
;
Ayad, Nihal I. A.
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2759-2777
Persistent link: https://www.econbiz.de/10013536360
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
