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When a brand cought fire : the role of brand equity in product-harm crisis
Rea, Brianna; Wang, Yong Jian; Stoner, Jason - In: The journal of product & brand management 23 (2014) 7, pp. 532-542
Persistent link: https://www.econbiz.de/10010467474
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"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis
Wu, Xiao Xiao; Choi, Woo Jin; Park, Jaehong - In: International journal of market research 62 (2020) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10012173368
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Are shocks to brands permanent or transient?
Yeung, Matthew C. H.; Ramasamy, Bala - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 758-771
Persistent link: https://www.econbiz.de/10009621242
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
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Examining variety seeking behavior : a study with reference to fast moving consumer goods (FMCG)
Jayanthi, K.; Rajendran, G. - In: Journal of food products marketing 20 (2014) 3, pp. 283-307
Persistent link: https://www.econbiz.de/10010362762
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Communication behavior of companies in product recalls without customer identification information
Kübler, Raoul; Albers, Sönke - In: Marketing : journal of research and management 6 (2010) 1, pp. 59-70
Persistent link: https://www.econbiz.de/10003976429
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Using advertising and price to mitigate losses in a product-harm crisis
Cleeren, Kathleen - In: Business horizons 58 (2015) 2, pp. 157-162
Persistent link: https://www.econbiz.de/10010497518
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Product harm crises : main characteristics, consequences, managing and preventing strategies : Asian consumers' moral reputational perspective
Samaraweera, Ganganee Chandima - 2016
Persistent link: https://www.econbiz.de/10011738092
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Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen; Dekimpe, Marnik G.; Heerde, Harald J. van - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 593-615
Persistent link: https://www.econbiz.de/10011772265