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Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver - In: Controlling im Handel : innovative Ansätze und …, (pp. 305-324). 2016
Persistent link: https://www.econbiz.de/10011556331
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Plastic water : the social and material life of bottled water
Hawkins, Gay; Potter, Emily; Race, Kane - 2015
Packaging water -- From containers to contents : branding water -- Frequent sipping : assembling the subject of hydration -- Drinking water arrangements in Bangkok : accommodating bottles -- Enacting water scarcity in Chennai -- Practices of economization : recycling plastic bottles in Hanoi --...
Persistent link: https://www.econbiz.de/10013481465
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Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei; Griffin, William Glenn - In: The journal of product & brand management 31 (2022) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
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Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann; Vargas, Patrick - In: Journal of marketing communications 27 (2021) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
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Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.; Janiszewski, Chris A. - In: Journal of marketing 87 (2023) 5, pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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Product packaging metaphors : effects of ambiguity and explanatory information on consumer appreciation and brand perception
Rompay, Thomas J. L. van; Veltkamp, Martijn - In: Psychology & marketing 31 (2014) 6, pp. 404-415
Persistent link: https://www.econbiz.de/10010362503
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Consumer-side decision factors on their selection of bottled water brands : statistical method study in a Kosovo sample
Kajtazi, Saranda; Reshidi, Nail - In: Mokslo darbai / Ekonomika 97 (2018) 1, pp. 105-116
Persistent link: https://www.econbiz.de/10012305730
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Good Brand 2006 : Gutes tun und davon profitieren? ; ethisches Verbraucherverhalten und Cause Related Marketing in Deutschland
Blumberg, Martin (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003714086
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Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger - 2008
Persistent link: https://www.econbiz.de/10003758334
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354640