So many of our daily activities now take place “in the cloud,” where we use our devices to tap into massive networks that span the globe. Virtually every time that we plug into a new service, the service requires us to click the seemingly ubiquitous box indicating that we have read and...

This paper examines several causal effects of sunshine exposure on customers’ retail purchasing behavior. We attribute these effects to sunshine-induced mood. Our evidence draws from high-frequency individual-level data tracking sunshine exposure as measured by cloud cover observed at each...