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~subject:"Consumer behaviour"
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Consumer behaviour
Partial least squares
67
Partielle kleinste Quadrate
60
Strukturgleichungsmodell
58
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57
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39
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38
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12
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9
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9
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Firmenimage
8
Marketing
8
Perception
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Preis
8
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8
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structural equation modeling
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Müller, Holger
20
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Vogt, Bodo
12
Kroll, Eike B.
7
Lichters, Marcel
6
Adler, Susanne
4
Erichson, Bernd
2
Hair, Joseph F.
2
Hollebeek, Linda D.
2
Jussila, Iiro
2
Menidjel, Choukri
2
Tarkiainen, Anssi
2
Urbonavicius, Sigitas
2
Voigt, Steffen
2
Brunnlieb, Claudia
1
Chong, Alain Yee Loong
1
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Psychology & marketing
5
Marketing : ZFP ; journal of research and management
3
Journal of business research : JBR
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2
AMS review : official publication of the Academy of Marketing Science
1
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1
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
38
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Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011382692
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2
How durable are compromise effects?
Lichters, Marcel
;
Müller, Holger
;
Sarstedt, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4056-4064
Persistent link: https://www.econbiz.de/10011553896
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3
Market segmentation with mixture regression models : understanding measures that guide model selection
Sarstedt, Marko
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 228-246
Persistent link: https://www.econbiz.de/10003760630
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4
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
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5
Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro
;
Tarkiainen, Anssi
;
Sarstedt, Marko
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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6
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
7
The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel
;
Brunnlieb, Claudia
;
Nave, Gideon
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
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8
Influence of community design on user behaviors in online communities
Fiedler, Marina
;
Sarstedt, Marko
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2258-2268
Persistent link: https://www.econbiz.de/10010402002
Saved in:
9
The role of context and motivation variables in mobile commerce usage : a further perspective on Chong; 2013
Kuppelwieser, Volker
;
Sarstedt, Marko
;
Tuzovic, Sven
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 156-161
Persistent link: https://www.econbiz.de/10010483237
Saved in:
10
Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel
-
2015
Persistent link: https://www.econbiz.de/10011410832
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