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Consumer behaviour
Marketing
31,281
Relationship marketing
25,939
Beziehungsmarketing
25,264
Lieferantenmanagement
17,372
Supplier relationship management
17,329
Marketingmanagement
16,944
Marketing management
16,358
Arbeitsgruppe
14,297
Team
14,039
Konsumentenverhalten
12,730
Theorie
11,156
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11,084
Deutschland
7,741
Germany
7,244
Customer satisfaction
5,872
Kundenzufriedenheit
5,775
Supply chain
5,717
Lieferkette
5,709
USA
5,098
United States
4,871
Brand management
4,668
Markenführung
4,631
Soziale Gruppe
4,401
Social group
4,396
Service quality
4,341
Dienstleistungsqualität
4,306
Innovation
3,806
Business-to-business marketing
3,517
B-to-B-Marketing
3,459
Electronic Commerce
3,451
Social Web
3,345
Social web
3,341
Marketing theory
3,221
E-commerce
3,139
Online-Marketing
3,095
Marketingtheorie
3,074
Internet marketing
3,041
Strategisches Management
3,004
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
31
Kumar, V.
29
Loureiro, Sandra Maria Correia
29
Verhoef, Peter C.
29
Huber, Frank
24
Wiedmann, Klaus-Peter
23
Bauer, Hans H.
22
Herrmann, Andreas
21
Bang, Nguyen
20
Homburg, Christian
20
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Sheth, Jagdish N.
20
Foxall, Gordon R.
19
Klaus, Philipp
19
Vrontis, Demetris
19
Usman, Osly
18
Walsh, Gianfranco
18
Ahn, Jiseon
17
Grewal, Dhruv
17
Ko, Eunju
17
McDonald, Heath
17
Tadajewski, Mark
17
Wangenheim, Florian von
17
Balaji, M. S.
16
Gil Saura, Irene
16
Johnson, Lester W.
16
Khan, Imran
16
Mittal, Vikas
16
Quach, Sara
16
Swoboda, Bernhard
16
Evanschitzky, Heiner
15
Foscht, Thomas
15
Gustafsson, Anders
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Veloutsou, Cleopatra
15
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American Marketing Association
29
Springer Fachmedien Wiesbaden
18
Information Resources Management Association
8
Edward Elgar Publishing
6
Books on Demand GmbH <Norderstedt>
5
National Bureau of Economic Research
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
3
Friedrich-Schiller-Universität Jena
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
NetLibrary, Inc
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
Deutschland / Bundeswehr / Universität Hamburg
2
European Marketing Academy
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Hochschule für Wirtschaft und Politik
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Peter Lang GmbH
2
Springer-Verlag GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Weltwirtschaftsforum
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
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Journal of retailing and consumer services
502
Journal of business research : JBR
457
International journal of hospitality management
171
The journal of product & brand management
120
The journal of services marketing
118
Psychology & marketing
110
The journal of brand management : an international journal
106
Journal of the Academy of Marketing Science
96
Asia Pacific journal of marketing and logistics
91
Industrial marketing management : the international journal for industrial and high-tech firms
91
Cogent business & management
89
Journal of strategic marketing
88
SpringerLink / Bücher
82
European journal of marketing : EJM
79
Journal of retailing
79
Journal of travel and tourism marketing
77
Journal of hospitality marketing & management
75
Journal of marketing
75
International journal of contemporary hospitality management
71
Journal of marketing management : MM
71
The service industries journal
68
Marketing intelligence & planning
66
International journal of retail & distribution management
61
The international review of retail, distribution and consumer research
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of service management
57
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Journal of marketing communications
54
European Journal of Marketing
53
Journal of service research : JSR
53
The journal of consumer marketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Services marketing quarterly
50
Tourism management : research, policies, practice
50
Marketing theory
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
The international journal of bank marketing : IJBM
47
International journal of consumer studies
45
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Source
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ECONIS (ZBW)
12,696
Other ZBW resources
217
RePEc
8
BASE
5
Showing
1
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1
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
2
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Antecedents of social media B2B use in industrial
marketing
context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
6
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
7
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
Saved in:
8
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
9
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
10
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
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