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Consumer behaviour
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Loureiro, Sandra Maria Correia
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20
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19
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Septianto, Felix
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Dens, Nathalie
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1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Journal of business research : JBR
648
Journal of retailing and consumer services
474
The journal of product & brand management
293
The journal of brand management : an international journal
278
Psychology & marketing
185
International journal of hospitality management
138
Asia Pacific journal of marketing and logistics
123
Journal of marketing communications
122
International journal of internet marketing and advertising : IJIMA
120
European journal of marketing : EJM
109
Journal of international consumer marketing
100
International journal of consumer studies
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Cogent business & management
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
89
Journal of promotion management : innovations in planning and applied research
88
International journal of advertising : the review of marketing communications
87
Journal of travel and tourism marketing
86
The journal of consumer marketing
86
Journal of strategic marketing
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Marketing letters : a journal of research in marketing
82
Journal of fashion marketing and management
80
Journal of marketing
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Marketing intelligence & planning
78
Journal of marketing management : MM
75
Journal of global marketing
74
Journal of the Academy of Marketing Science
74
Tourism management : research, policies, practice
74
Technological forecasting & social change : an international journal
73
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
72
International marketing review
65
Journal of internet commerce
65
International journal of contemporary hospitality management
64
Journal of hospitality marketing & management
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
SpringerLink / Bücher
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ECONIS (ZBW)
13,475
BASE
1
RePEc
1
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1
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date (oldest first)
1
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
4
Antecedents to customer engagement : moderating role of media richness of
brand
pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
Saved in:
5
What makes Facebook
brand
posts engaging? : a content analysis of Facebook
brand
post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
Saved in:
6
When is
brand
content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
7
The effects of social media on
brand
attitude and WOM during a
brand
crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
8
Brand
engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
9
What does the
brand
say? : effects of
brand
feedback to negative eWOM on
brand
trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
10
Social eWOM : does it affect the
brand
attitude and purchase intention of brands?
Kudeshia, Chetna
;
Kumar, Amresh
- In:
Management research review
40
(
2017
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10011704389
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