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~subject:"Consumer behaviour"
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Consumer behaviour
Relationship marketing
26,443
Beziehungsmarketing
25,768
Erfolgsfaktor
17,742
Success factor
15,707
Kritik
10,267
Konsumentenverhalten
9,301
Criticism
8,753
Deutschland
7,427
Germany
6,818
Customer satisfaction
5,626
Kundenzufriedenheit
5,585
Theorie
4,708
Theory
4,615
Service quality
4,257
Dienstleistungsqualität
4,248
AHP-Verfahren
2,970
AHP approach
2,962
Brand management
2,925
Markenführung
2,923
Lieferantenmanagement
2,580
Supplier relationship management
2,579
USA
2,496
United States
2,387
Social Web
2,252
Marketingmanagement
2,251
Social web
2,251
Marketing management
2,221
Electronic Commerce
2,183
Unternehmenserfolg
2,112
Welt
2,037
E-commerce
2,035
Strategisches Management
2,022
Markenimage
1,994
Brand image
1,990
World
1,990
Innovation
1,924
Firm performance
1,894
Innovationsmanagement
1,809
Unternehmensgründung
1,782
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Undetermined
4,793
Free
1,506
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Article
7,749
Book / Working Paper
1,579
Journal
3
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Article in journal
7,196
Aufsatz in Zeitschrift
7,196
Aufsatz im Buch
454
Book section
454
Hochschulschrift
283
Thesis
216
Graue Literatur
200
Non-commercial literature
200
Arbeitspapier
130
Working Paper
130
Collection of articles of several authors
84
Sammelwerk
84
Conference paper
80
Konferenzbeitrag
80
Aufsatzsammlung
66
research-article
30
Case study
25
Fallstudie
25
Bibliografie enthalten
19
Bibliography included
19
Lehrbuch
17
Konferenzschrift
16
Handbook
14
Handbuch
14
Collection of articles written by one author
13
Sammlung
13
Reprint
12
Textbook
12
Conference proceedings
10
Ratgeber
9
Guidebook
8
Glossar enthalten
7
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conceptual-paper
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review
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review-article
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English
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German
535
French
4
Czech
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Italian
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Polish
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Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
27
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
16
So, Kevin Kam Fung
16
Das, Gopal
15
Foscht, Thomas
15
Gil Saura, Irene
15
Gustafsson, Anders
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Blut, Markus
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bilgihan, Anil
13
Evanschitzky, Heiner
13
Homburg, Christian
13
McDonald, Heath
13
Rahman, Zillur
13
Roy, Sanjit
13
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Springer Fachmedien Wiesbaden
9
American Marketing Association
8
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Attac Deutschland
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Carl Ueberreuter Verlag
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Kanada / Department of Industry, Trade and Commerce
1
Kongress McPlanet.com <2, 2005, Hamburg>
1
Logos Verlag Berlin
1
MCDP International UG (haftungsbeschränkt)
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Published in...
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Journal of retailing and consumer services
465
Journal of business research : JBR
364
International journal of hospitality management
178
The journal of services marketing
116
The journal of product & brand management
98
Journal of the Academy of Marketing Science
86
The journal of brand management : an international journal
85
Psychology & marketing
79
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
69
Journal of retailing
69
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
The service industries journal
64
Journal of service management
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing intelligence & planning
58
The international review of retail, distribution and consumer research
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
European journal of marketing : EJM
53
Tourism management : research, policies, practice
53
Journal of marketing
52
International journal of retail & distribution management
51
Services marketing quarterly
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of service research : JSR
49
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
SpringerLink / Bücher
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of retail and distribution management
43
The international journal of bank marketing : IJBM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Service business
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
35
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ECONIS (ZBW)
9,288
Other ZBW resources
42
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1
Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context
Kharat, Mukesh Govind
;
Chikhalkar, Rekha D.
;
Jha, Manoj …
- In:
International journal of Indian culture and business …
21
(
2020
)
3
,
pp. 340-368
Persistent link: https://www.econbiz.de/10012511021
Saved in:
2
A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model
Hsieh, Ming-yuan
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10009783495
Saved in:
3
Combining customer needs and the customer's way of using the product to set customer-focused targets in the House of Quality
Bigorra, Anna Martí
;
Isaksson, Ove
- In:
International journal of production research
55
(
2017
)
7/8
,
pp. 2320-2335
Persistent link: https://www.econbiz.de/10011648588
Saved in:
4
A study on factors that increase customer value when conducting television shopping
Fu, Hsin-Pin
;
Chang, Tien-Hsiang
;
Hsu, Kuei-Ying
;
Chen, …
- In:
International journal of business and systems research
10
(
2016
)
2/3/4
,
pp. 403-419
Persistent link: https://www.econbiz.de/10011675298
Saved in:
5
Measuring and improving customer retention at authorised automobile workshops after free services
Kumar, Anil
;
Luthra, Sunil
;
Khandelwal, Dinesh Kumar
; …
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011747730
Saved in:
6
Firms and consumer attitudes in the digital market : analytical hierarchy process approach
Tehci, Ali
;
Ersoy, Yusuf
- In:
Insights, innovation, and analytics for optimal …
,
(pp. 149-167)
.
2021
Persistent link: https://www.econbiz.de/10012506593
Saved in:
7
Loyalty analysis of select Indian companies: with special reference to corrugated cement roofing industry in India
Raina, Ashutosh
;
Sharma, Ashok
;
Jain, Vinamra
;
Beg, …
- In:
International journal of economic research
16
(
2019
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012320361
Saved in:
8
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
9
Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
Saved in:
10
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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