Firms and consumer attitudes in the digital market : analytical hierarchy process approach
Ali Tehci, Yusuf Ersoy
Year of publication: |
2021
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Authors: | Tehci, Ali ; Ersoy, Yusuf |
Published in: |
Insights, innovation, and analytics for optimal customer engagement. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-3919-4. - 2021, p. 149-167
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Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | AHP-Verfahren | AHP approach |
Saved in:
Online Resource