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Advance selling by a newsvendor retailer

Prasad, Ashutosh; Stecke, Kathryn E.; Zhao, Xuying - In: Production and operations management : an international … 20 (2011) 1, pp. 129-142

Persistent link: https://www.econbiz.de/10008841608

Pre-orders for new to-be-released products considering consumer loss aversion

Zhao, Xuying; Stecke, Kathryn E. - In: Production and operations management : an international … 19 (2010) 2, pp. 198-215

Persistent link: https://www.econbiz.de/10003971822

Pre-Orders for New To-Be-Released Products Considering Consumer Loss Aversion

Zhao, Xuying; Stecke, Kathryn E. - 2009

Advance selling through pre-orders is a strategy to transfer inventory risk from a retailer to consumers. A newsvendor retailer can have three strategies to choose from: no advance selling allowed (NAS), moderate advance selling with a moderate discount for pre-orders (MAS), and deep advance...

Persistent link: https://www.econbiz.de/10014046694

What can grocery basket data tell us about health consciousness ?

Prasad, Ashutosh; Strijnev, Andrei; Zhang, Qin - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 301-309

Persistent link: https://www.econbiz.de/10003793552

Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers

Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10010517018

Consumer spending patterns across firms and categories : application to the size- and share-of-wallet

Jang, Sungha; Prasad, Ashutosh; Ratchfordn, Brian T. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 123-139

Persistent link: https://www.econbiz.de/10011490865

Offline and online search in used duarable markets

Singh, Sonika; Ratchford, Brian Thomas; Prasad, Ashutosh - In: Journal of retailing 90 (2014) 3, pp. 301-320

Persistent link: https://www.econbiz.de/10010408227

In-store advertising by competitors

Kuksov, Dmitri; Prasad, Ashutosh; Zia, Mohammad - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 402-425

Persistent link: https://www.econbiz.de/10011695445

Consumer search of multiple information sources and its impact on consumer price satisfaction

Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 24-40

Persistent link: https://www.econbiz.de/10011777301