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Online shopping for positive and negative reinforcement products
Sorce, Patricia; Perotti, Victor; Widrick, Stanley - In: The social and cognitive impacts of e-commerce on …, (pp. 1-14). 2004
Persistent link: https://www.econbiz.de/10002107882
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The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu; Kara, Selcan; Perotti, Victor - In: The journal of brand management : an international journal 31 (2024) 3, pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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Customer experiences and situational vulnerability : an exploration of hotel services during a disaster
Lagiewski, Rick; Perotti, Victor - In: International journal of hospitality management 108 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013482222
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Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Kearns, Ryan; Hair, Neil - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10003762582
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Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience
Hair, Neil; Rose, Susan; Clark, Moira - In: Journal of customer behaviour 8 (2009) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003819561
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Toward a classification system of relational activity in consumer electronic communities : the moderators' tale
Hair, Neil; Clark, Moira; Shapiro, Melanie - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10003974300
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Online customer experience : a review of the business-to-consumer online purchase context
Rose, Susan; Hair, Neil; Clark, Moira - In: International journal of management reviews : IJMR 13 (2011) 1, pp. 24-39
Persistent link: https://www.econbiz.de/10008906572
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The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil; Clark, Moira - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 781-800
Persistent link: https://www.econbiz.de/10003597774
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.; Hair, Neil - In: Online consumer behavior : theory and research in …, (pp. 209-236). 2012
Persistent link: https://www.econbiz.de/10009567792