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Consumer behaviour
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Wilson, Jonathan A. J.
8
Liu, Jonathan
4
Al Ali, Fatma Sultan Khalfan Helis
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AlHafidh, Gail
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Alqtati, Nael
1
Arroyo, Laura
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Ayad, Nihal I. A.
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Journal of Islamic marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of business performance management : IJBPM
1
International journal of sport management and marketing : IJSMM
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Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
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2
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
3
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
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4
A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen
;
Yang, Yusheng
;
Wilson, Jonathan A. J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
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5
An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha
;
Wilson, Jonathan A. J.
;
Esmat, Suzan
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011750265
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6
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
7
Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael
;
Wilson, Jonathan A. J.
;
De Silva, Varuna
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
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8
Religiosity and Egyptian Muslim millennials' views on offensive advertising
Wilson, Jonathan A. J.
;
Ayad, Nihal I. A.
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2759-2777
Persistent link: https://www.econbiz.de/10013536360
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9
Consumer loyalty toward smartphone brands : the determining roles of deliberate inertia and cognitive lock-in
Shi, Xinping
;
Lin, Zhibin
;
Liu, Jonathan
;
Hui, Yan Keung
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 866-876
Persistent link: https://www.econbiz.de/10011931892
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10
Organic food purchasing behaviour in Qatar and United Arab Emirates : a comparative case study
Basha, Mohamed Bilal
;
Al Ali, Fatma Sultan Khalfan Helis
; …
- In:
Journal of Islamic marketing
15
(
2024
)
5
,
pp. 1185-1202
Persistent link: https://www.econbiz.de/10014520893
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