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Consumer behaviour
Konsumentenverhalten
50
USA
21
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21
Viral marketing
19
Virales Marketing
19
Social Web
16
Social network
16
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16
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16
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Produktentwicklung
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natural language processing
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Ansteckungseffekt
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Contagion effect
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word of mouth
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Berger, Jonah
31
Iyengar, Radha
13
Iyengar, Raghuram
8
Packard, Grant
6
Van Den Bulte, Christophe
6
Sela, Aner
4
Gupta, Sunil
3
Jedidi, Kamel
3
Valente, Thomas W.
3
Chan, Cindy
2
Essegaier, Skander
2
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2
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2
Han, Sangman
2
Ho, Benjamin
2
Joshi, Yogesh V.
2
Meyer, Robert J.
2
Park, Young-Hoon
2
Van Boven, Leaf
2
Yu, Qi
2
Aral, Sinan
1
Bellezza, Silvia
1
Berger, Jonah A.
1
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1
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1
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1
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1
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1
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Working papers / Wharton School, University of Pennsylvania / Marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
5
Journal of consumer research : JCR ; an interdisciplinary journal
4
MSI reports : working paper series
2
Consumer psychology in a social media world
1
Consumer psychology review
1
Handbook of pricing research in marketing
1
Harvard Business School Marketing Unit Working Paper
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
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Journal of marketing research
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1
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
Saved in:
2
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
3
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
4
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
5
Nonlinear pricing
Iyengar, Radha
;
Gupta, Sunil
- In:
Handbook of pricing research in marketing
,
(pp. 355-383)
.
2009
Persistent link: https://www.econbiz.de/10003819745
Saved in:
6
Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe
;
Iyengar, Radha
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
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7
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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8
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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9
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
10
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
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