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Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
Hui, Sam K.; Bradlow, Eric T.; Fader, Peter - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 478-493
Persistent link: https://www.econbiz.de/10003895846
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The traveling salesman goes shopping : the systematic deviations of grocery paths from TSP optimality
Hui, Sam K.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 566-572
Persistent link: https://www.econbiz.de/10003868058
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Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
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Consumer preferences for color combinations : an empirical analysis of similarity-based color relationships
Deng, Xiaoyan; Hui, Sam K.; Hutchinson, J. W. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 476-484
Persistent link: https://www.econbiz.de/10008728820
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The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.; Inman, Jeffrey; Huang, Yanliu; Suher, Jacob - In: Journal of marketing 77 (2013) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
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Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking
Hui, Sam K.; Huang, Yanliu; Suher, Jacob; Inman, J. Jeffrey - In: Journal of marketing research : JMR 50 (2013) 4, pp. 445-462
Persistent link: https://www.econbiz.de/10009786184
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Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex - In: Journal of marketing research 58 (2021) 6, pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
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Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking
Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex - In: Journal of retailing 100 (2024) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10015065352
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Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003774200
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Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés; Bradlow, Eric T.; Raju, Jagmohan Singh - In: Journal of marketing research : JMR 45 (2008) 6, pp. 715-730
Persistent link: https://www.econbiz.de/10003794570