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Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty
Iglesias, Oriol; Markovic, Stefan; Bagherzadeh, Mehdi; … - In: Journal of business ethics : JBE 163 (2020) 1, pp. 151-166
Persistent link: https://www.econbiz.de/10012295404
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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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A special emphasis and look at the emotional side of ethical decision-making
Vitell, Scott J.; King, Robert A.; Singh, Jatinder Jit - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 74-85
Persistent link: https://www.econbiz.de/10009759940
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Anger strays, fear refrains : the differential effect of negative emotions on consumers' ethical judgments
Singh, Jatinder Jit; Garg, Nitika; Govind, Rahul; … - In: Journal of business ethics : JOBE 151 (2018) 1, pp. 235-248
Persistent link: https://www.econbiz.de/10011902989
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Not walking the walk : how dual attitudes influence behavioral outcomes in ethical consumption
Govind, Rahul; Singh, Jatinder Jit; Garg, Nitika; … - In: Journal of business ethics : JOBE 155 (2019) 4, pp. 1195-1214
Persistent link: https://www.econbiz.de/10011998933
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Context and time in brand image constructions
Rindell, Anne; Iglesias, Oriol - In: Journal of organizational change management 27 (2014) 5, pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
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Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Roper, Stuart; Iglesias, Oriol; Rodrigues, Clarinda - In: Journal of business research : JBR 96 (2019), pp. 340-342
Persistent link: https://www.econbiz.de/10011981061
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068