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If it tastes bad it must be good : consumer nai͏̈ve theories and the marketing placebo effect

Wright, Scott A.; Hernandez, José Mauro da Costa; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 197-198

Persistent link: https://www.econbiz.de/10009747170

Metaphorical communication, self-presentation, and consumer inference in service encounters

Sundar, Aparna; Dinsmore, John; Paik, Sung-Hee Wendy; … - In: Journal of business research : JBR 72 (2017), pp. 136-146

Persistent link: https://www.econbiz.de/10011645551

The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising

Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - 2016

Although merely repeating a product claim does not influence the objective validity of the claim, it often increases the subjective validity of the claim (the truth effect). Research notes that the truth effect plays an important role in health advertising. The present research investigates the...

Persistent link: https://www.econbiz.de/10014035423

Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications

Dinsmore, John; Dugan, Riley G.; Wright, Scott A. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 227-240

Persistent link: https://www.econbiz.de/10011591919

It makes me feel so good : an experimental study of the placebo effect generated by brands

Varella, Carlos Alberto Alves; Lopes, Evandro Luiz; … - In: Journal of international consumer marketing 29 (2017) 4, pp. 223-238

Persistent link: https://www.econbiz.de/10011744277

When transparency pays off : enticing sceptical consumers with two-sided advertising

Hernandez, José Mauro da Costa; Costa Filho, Murilo … - In: International journal of consumer studies 47 (2023) 1, pp. 317-333

Persistent link: https://www.econbiz.de/10014248867

Influence of self-esteem on regret for criticized normal versus abnormal consumer decisions

Hernandez, José Mauro da Costa; Kamiya, Annaysa … - In: Journal of consumer marketing 41 (2024) 1, pp. 36-48

Persistent link: https://www.econbiz.de/10014471179

Construal-level mind-sets and the perceived validity of marketing claims

Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 253-261

Persistent link: https://www.econbiz.de/10009530046

Introduction : advancing understanding of mobile applications in marketing

Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362

Persistent link: https://www.econbiz.de/10012494323

Improving service brand personality with augmented reality marketing

Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799

Persistent link: https://www.econbiz.de/10013407600