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Consumer behaviour
Brand management
88
Markenführung
88
Konsumentenverhalten
73
Corporate reputation
49
Firmenimage
49
Brand image
35
Markenimage
35
Unternehmenskultur
28
Corporate culture
26
Beziehungsmarketing
25
Marketing
25
Marketing management
25
Marketingmanagement
25
Public relations
25
Relationship marketing
25
Theory
25
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24
United States
24
Öffentlichkeitsarbeit
24
Theorie
23
Brand
21
Brand architecture
20
Markenarchitektur
20
Markenartikel
20
Tourism
19
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17
Lieferantenmanagement
16
Supplier relationship management
16
Reputation
15
Welt
15
World
15
Strategisches Management
14
Unternehmenserfolg
14
Customer satisfaction
13
Firm performance
13
Strategic management
13
Corporate social responsibility
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
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Undetermined
40
Free
1
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Article
60
Book / Working Paper
13
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Article in journal
60
Aufsatz in Zeitschrift
60
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
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2
Case study
2
Fallstudie
2
Konferenzschrift
1
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Language
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English
73
Author
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Woodside, Arch G.
40
Melewar, T. C.
34
Bang, Nguyen
13
Foroudi, Pantea
8
Dennis, Charles
7
Hussain, Shahzeb
3
Ismail, Ahmed Rageh
3
Jin, Zhongqi
3
Ko, Eunju
3
McIntyre, Charles
3
Megehee, Carol M.
3
Prentice, Catherine
3
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
Hemsley-Brown, Jane
2
Martin, Drew
2
Sood, Suresh
2
Sood, Suresh C.
2
Ackfeldt, Anna-Lena
1
Ageeva, Elena
1
Akrout, Houcine
1
Al-Hajla, Ali Homaid
1
Ali, Raza
1
Altinay, Levent
1
Argyriou, Evmorfia
1
Balaji, M. S.
1
Bernal, Pedro Mir
1
Bilotta, Eleonora
1
Brasel, S. Adam
1
Broderick, Amanda J.
1
Cardinale, Sylvia
1
Chaney, Isabella
1
Chaouali, Walid
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao Steve
1
Chen, Po-Ju
1
Choudhury, Musfiq Mannan
1
Chung, Miri
1
Coleman, Linda
1
Cozzio, Claudia
1
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Journal of business research : JBR
10
Psychology & marketing
10
Advances in culture, tourism and hospitality research
5
European journal of marketing : EJM
3
Qualitative market research : an international journal
3
The marketing review
3
Corporate reputation review
2
Emerald insight
2
International studies of management and organization
2
Journal of business ethics : JOBE
2
Journal of retailing and consumer services
2
Advertising and consumer psychology conferences
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Consumer behavior in tourism and hospitality research
1
European business review
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of advertising research
1
Journal of general management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
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ECONIS (ZBW)
73
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1
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Saved in:
2
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
3
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
4
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
5
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
6
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
Saved in:
8
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
9
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
10
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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