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~subject:"Consumer behaviour"
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The role of consumer confidenc...
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Consumer behaviour
Relationship marketing
64
Beziehungsmarketing
63
Konsumentenverhalten
61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Retail trade
17
Brand management
16
Distribution channel
16
Markenführung
16
Vertriebsweg
16
Marketingmanagement
15
Marketing management
14
E-commerce
13
Electronic Commerce
13
Internet marketing
13
Niederlande
13
Online-Marketing
13
Netherlands
12
Online retailing
12
Online-Handel
12
Marketing
11
Marketingtheorie
11
Dienstleistungsqualität
10
Marketing theory
10
Service quality
10
Theorie
10
Theory
10
Digitalisierung
9
Digitization
9
Data protection
8
Datenschutz
8
Direct marketing
8
Direktmarketing
8
Kundenbindungsprogramm
8
Loyalty program
8
Social Web
8
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Undetermined
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Article
43
Book / Working Paper
18
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Article in journal
41
Aufsatz in Zeitschrift
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Arbeitspapier
7
Working Paper
7
Graue Literatur
3
Non-commercial literature
3
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Language
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English
60
German
1
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Verhoef, Peter C.
54
Wiesel, Thorsten
7
Franses, Philip Hans
6
Doorn, Jenny van
5
Gensler, Sonja
5
Neslin, Scott A.
5
Sloot, Laurens M.
5
Bijmolt, Tammo H. A.
4
Dorotic, Matilda
4
Haan, Evert de
4
Konuş, Umut
4
Ou, Yi-Chun
4
Donkers, Bas
3
Emrich, Oliver
3
Hunneman, Auke
3
Lemon, Katherine N.
3
Eggers, Felix
2
Fok, Dennis
2
Hong, Zhao
2
Kannan, P. K.
2
Konus, Umut
2
Leeflang, Peter
2
Liu, Huan
2
Lobschat, Lara
2
Sloot, Laurens
2
Trampe, Debra
2
Vries, Lisette de
2
Vroomen, Björn
2
Aalst, Marcel van
1
Abhishek, Vibhanshu
1
Alkire, Linda
1
Andrews, Michelle
1
Antonides, Gerrit
1
Ball, Joan
1
Bart, Yakov
1
Beckers, Sander F. M.
1
Beke, Frank T.
1
Benoit, Sabine
1
Bijmolt, H. A.
1
Bijmolt, Tammo H.A.
1
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Erasmus Research Institute of Management
3
Econometrisch Instituut <Rotterdam>
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
ERIM report series research in management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
4
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
Econometric Institute research papers
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
Research series / Erasmus Universiteit Rotterdam
1
The connected customer : the changing nature of consumer and business markets
1
The journal of services marketing
1
Tinbergen Institute research series
1
Universia business review : UBR
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ECONIS (ZBW)
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
5
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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6
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
7
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
8
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
9
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
10
Der nichtlineare Zusammenhang zwischen Einstellungen und Verhalten : Verbraucher mit einem ausgeprägten Umweltbewusstsein verhalten sich auch umweltbewusst
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10003701315
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