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How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of marketing communications 20 (2014) 1/2, pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
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Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen; Chen, Junsong; Chen, Cheng-hao Steve; Yu, … - In: The service industries journal 34 (2014) 15, pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
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Individualism/collectivism and perceived consumer effectiveness : the moderating role of global-local identities in a post-transitional European economy
Czarnecka, Barbara; Schivinski, Bruno - In: Journal of consumer behaviour 21 (2022) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10013177497
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Collectivism, individualism, and self-identity as psychological antecedents of consumer cosmopolitanism and consumer ethnocentrism : a Vietnamese young perspective
Nhu Ty Nguyen; Pham, Thai-Ngoc - In: Journal for international business and entrepreneurship … 13 (2021) 2, pp. 239-259
Persistent link: https://www.econbiz.de/10012693907
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Thoughts on "we' or me' consumer goods" five years later
Ackerman, David; Chung, Christina - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 165-170
Persistent link: https://www.econbiz.de/10011774956
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How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
Chwialkowska, Agnieszka; Kontkanen, Minnie - In: International journal of export marketing 1 (2016/2017) 4, pp. 328-356
Persistent link: https://www.econbiz.de/10011859930
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Cultural influences on consumer satisfaction with impulse and planned purchase decisions
Lee, Julie Anne; Kacen, Jacqueline J. - In: Journal of business research : JBR 61 (2008) 3, pp. 265-272
Persistent link: https://www.econbiz.de/10003717220
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Measuring personal cultural orientations : scale development and validation
Sharma, Piyush - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 787-806
Persistent link: https://www.econbiz.de/10008779084
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Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush; Chen, Ivy S. N.; Luk, Sherriff T. K. - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 129-142
Persistent link: https://www.econbiz.de/10009545340