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Consumer behaviour
Partial least squares
63
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57
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Sarstedt, Marko
19
Lichters, Marcel
6
Vogt, Bodo
5
Adler, Susanne
4
Hair, Joseph F.
2
Hollebeek, Linda D.
2
Jussila, Iiro
2
Menidjel, Choukri
2
Tarkiainen, Anssi
2
Urbonavicius, Sigitas
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Brunnlieb, Claudia
1
Chong, Alain Yee Loong
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
1
Journal of business economics : JBE
1
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1
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ECONIS (ZBW)
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Market segmentation with mixture regression models : understanding measures that guide model selection
Sarstedt, Marko
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 228-246
Persistent link: https://www.econbiz.de/10003760630
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2
Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel
-
2015
Persistent link: https://www.econbiz.de/10011410832
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3
The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel
;
Brunnlieb, Claudia
;
Nave, Gideon
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
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4
How durable are compromise effects?
Lichters, Marcel
;
Müller, Holger
;
Sarstedt, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4056-4064
Persistent link: https://www.econbiz.de/10011553896
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5
Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro
;
Tarkiainen, Anssi
;
Sarstedt, Marko
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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6
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
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7
On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments
Lichters, Marcel
;
Sarstedt, Marko
;
Vogt, Bodo
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011294206
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8
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
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9
The role of context and motivation variables in mobile commerce usage : a further perspective on Chong; 2013
Kuppelwieser, Volker
;
Sarstedt, Marko
;
Tuzovic, Sven
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 156-161
Persistent link: https://www.econbiz.de/10010483237
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10
Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011382692
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