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~subject:"Consumer behaviour"
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Consumer behaviour
Narrative Methode
1,635
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Organisatorischer Wandel
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160
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145
Brand management
118
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storytelling
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United States
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narrative
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Social web
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Managers
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Verhalten in Organisationen
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Discourse theory
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Organizational behaviour
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narratives
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Hamby, Anne
7
Woodside, Arch G.
7
Escalas, Jennifer Edson
5
Laer, Tom van
4
Russell, Cristel Antonia
3
Barron, Kai
2
Brinberg, David
2
Chiu, Hung-Chang
2
Dessart, Laurence
2
Fries, Tilman
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Fu, Xiaoxiao
2
Gierl, Heribert
2
Gordon, Susan E.
2
Hende, Ellis van den
2
Hogg, Margaret K.
2
Hsieh, Yi-Ching
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Lehto, Xinran Y.
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Martin, Drew
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Megehee, Carol M.
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Merchant, Altaf
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Ruyter, Ko de
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Ryu, Kyungin
2
Schau, Hope Jensen
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Shen, Fuyuan
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Sood, Suresh C.
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Tang, Yun-Chia
2
Thaichon, Park
2
Treen, Emily
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Vanharanta, Markus
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Visconti, Luca M.
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Wetzels, Martin
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Wong, Phoebe
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van Laer, Tom
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Abraham, Christopher
1
Ahmed, Sohel
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Ajitha, Soundararaj
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Al-Abdin, Ahmed
1
Andersen, Sophie Esmann
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Antara, Made
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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Journal of business research : JBR
14
Psychology & marketing
7
The journal of brand management : an international journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Qualitative market research : an international journal
4
The journal of product & brand management
4
Advances in culture, tourism and hospitality research
3
Health marketing quarterly
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Discussion paper
2
European journal of marketing
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
Journal of the Association for Consumer Research : JACR
2
Marketing : ZFP ; journal of research and management
2
Service business
2
Tourism management : research, policies, practice
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Applying business intelligence and innovation to entrepreneurship
1
Business horizons
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Discussion papers / CEPR
1
Economics & finance notes
1
Economics : the open-access, open-assessment journal
1
Emerald insight
1
European Advertising Academy
1
European journal of marketing : EJM
1
Global business and finance review
1
Handbook of research on using global collective intelligence and creativity to solve wicked problems
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Health care management review : HCM review
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ECONIS (ZBW)
145
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1
Narratives and metaphors in service development
Helkkula, Anu
;
Pihlström, Minna
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
Saved in:
2
Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
Saved in:
3
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
4
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
5
Multi-method research on consumer-brand associations : comparing free associations, storytelling, and collages
Koll, Oliver
;
Wallpach, Sylvia von
;
Kreuzer, Maria
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 584-602
Persistent link: https://www.econbiz.de/10003981116
Saved in:
6
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
7
Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003981127
Saved in:
8
Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
Saved in:
9
What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
Saved in:
10
Consumption narratives of extended possessions and the extended self
Wong, Phoebe
;
Hogg, Margaret K.
;
Vanharanta, Markus
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 936-954
Persistent link: https://www.econbiz.de/10009576997
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