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Resonance testing : an industry approach for experiential concept evaluation
Liikkanen, Lassi A.; Reavey, Heather - In: International journal of product development : IJPD 20 (2015) 4, pp. 265-285
Persistent link: https://www.econbiz.de/10011533805
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How to measure persuasion knowledge
Ham, Chang-Dae; Nelson, Michelle R.; Dasgupta, Susmita - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
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Development and validation of a measure of sport fans' specific curiosity
Park, Seong Hee; Ha, Jae-Pil; Mahony, Daniel F. - In: Journal of sport management : the official journal of … 28 (2014) 6, pp. 621-632
Persistent link: https://www.econbiz.de/10010472810
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Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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Consumer boycotts of foreign products : a metric model
Altintas, Murat Hakan; Kurtulmusoglu, Bahar F.; … - In: Amfiteatru economic : an economic and business research … 15 (2013) 34, pp. 485-504
Persistent link: https://www.econbiz.de/10010343706
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An overview of the survey of consumer expectations
Armantier, Olivier; Topa, Giorgio; Klaauw, Wilbert van der - 2016
This report presents an overview of the Survey of Consumer Expectations, a new monthly online survey of a rotating panel of household heads. The survey collects timely information on consumers' expectations and decisions on a broad variety of topics, including but not limited to inflation,...
Persistent link: https://www.econbiz.de/10011568513
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Measuring brand experiences cross-nationally
Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
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Measuring customer experience in service : a systematic review
Bueno, Eduardo Veiga; Weber, Tiziana Brenner Beauchamp; … - In: The service industries journal 39 (2019) 11/12, pp. 779-798
Persistent link: https://www.econbiz.de/10012205844
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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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Vulnerable odler consumers : new persuasion knowledge achievement measure
Balázs, Katalin; Bene, Ágnes; Hidegkuti, István - In: International journal of consumer studies 41 (2017) 6, pp. 706-713
Persistent link: https://www.econbiz.de/10011823471