Purpose – The purpose of this paper is to investigate how brand equity levels influence the evaluation of continuous vs discontinuous innovation of new products and the moderating effects of consumer's product category knowledge (PCK). Design/methodology/approach – A 2×2 between-subjects...

Since 2010, particularly in urban agglomerations, the German housing market has experienced stark house price and rent increases. Immigration from rural and smaller settlements as well as international migration into German urban areas, has fuelled an increase in housing demand and led to severe...

Social scientists studying the disadvantages of poor urban neighborhoods have focused on the quality of publicly provided amenities. However, the quantity and quality of local private amenities, such as grocery stores and restaurants, can also have important quality of life implications for...